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How to avoid another H&M style mistake

H&M was quick to respond after an offensive ad for a line of children's sweatshirts. Still, the backlash was swift and extensive. But was this a lack of judgement or oversight in the creative department? Or is it something larger? Need for diverse leadership For anyone keeping track of diversity in the executive suite, the answer is simple. … Continue reading How to avoid another H&M style mistake

Four tips for marketing around natural disasters

Puerto Ricans are praying for relief after Hurricane Maria devastated the island, leaving a trail of destruction and a cloud of uncertainty for the residents of the island and six other Caribbean nations. It comes in the wake of two other hurricanes that left thousands homeless in Texas and Florida. Just days after Maria, three … Continue reading Four tips for marketing around natural disasters

Gillette gets Father’s Day right with multicultural ad

After the acclaim of last year's Father's Day ad, Gillette decided they could get more mileage from their Go Ask Dad concept; this year they got it right. With the viral success of Dollar Shave Club's videos and business concept stealing market share, traditional razor companies have had to reinvent themselves. In fact, last year's … Continue reading Gillette gets Father’s Day right with multicultural ad

Hollywood’s newest hero is a nod to Latinx audiences. Here’s why that matters.

*Note: spoilers for Logan below* The last edition of a long standing X-men sub-franchise, introduces an unlikely protagonist. But the biggest surprise in Logan is not that Laura (X-23) packs killer moves in a small package (the trailers give that away), but the fact that she is an unabashedly Latina character. The first time Logan … Continue reading Hollywood’s newest hero is a nod to Latinx audiences. Here’s why that matters.