STR Report: Occupancy rates predicted to drop. Here’s how to help stay ahead of the curve.

With occupancy predicted to drop by STR Global in 2017 for the first time since the Great Recession, plus an easing of RevPAR growth to a predicted 2.3 percent, the hotel industry is facing its first speed bump in years.

That doesn’t mean you should sit back and let the decline own you. The hotel business is a street corner, local business. It’s critical to look around your neighborhood to sell more room nights. Now is the time to redouble your local sales effort to help supplement your business.

Read the blog post here.

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