Core competencies

CONTENT STRATEGY

From content calendars, coordinating SMEs to writing blog posts, headlines and product descriptions, I create successful content strategies.

LEAD GENERATION

My work helps contribute to the bottom line. I set up lead capture opportunities for the content I create and manage, as well as attribution models to measure and improve.

BRANDING

I find the corporate voice and palette to create the brand that encapsulates business purpose and goals.

MEDIA RELATIONS

I create media relations strategies and craft thoughtful press releases to pitch stories to the media.

WEB DESIGN

I work to transform that brand into stunning website design and copy. I work with a team of developers to bring that vision to life.

MARKETING AND SEO

Any good site needs to be found. I put together marketing campaigns to get lots of new customers and attract leads through search engine optimization.

VIDEO AND PODCAST PRODUCTION

I shoot, produce, edit, and release videos, as well as coordinate and host podcasts.