Latinos and Wearable Technology

What is wearable technology, and why is it relevant to Latinos? You’ve probably heard of, or even own, an Apple watch or Google glasses, but this category also includes anything from a FitBit to Spartan’s fertility sensing boxers. As of 2015 Latinos now surpass Non-Latinos in mobile device ownership, 87% vs. 79%, and have a general opinion that mobile technology is appealing and affordable (DATOS 2015). So now we have to ask, how quickly will Latinos adopt wearable technologies? According to Victor Hernandez 2016 may very well be the year that determines how accepting of this technology consumers really are.

Read full article here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s